The Twitter Campaign

So I’m trying something different, a Twitter Campaign. Mostly it is to test the water, see how effective it is. After all if the Russians can change the result of elections by mass tweeting, there must be some power in social media.

Although it was my sixth novel Glint of Light on Broken Glass was self-published, albeit at high spec by Matador and professionally edited. However it had little of the marketing push I’d expect from a mainstream publisher. It was planned as a slow-seller to local audiences and tourists, but there have been e-book and internet sales through Amazon so the interest is worth stoking.

Also of course we have the #GuernseyMovie released this month, and for a few weeks the G-word becomes more searchable. Other local writers, hotels, gin-makers and others are riding the publicity wave, contributing to a symbiotic promotion of their own products as well as the movie.

So I’m posting or re-posting a range of idiosyncratic images with snippets of text including lines from the book. I’ve taken the photographs myself, often at the appropriate location in Guernsey, then applied a little manipulation and cropping. Alongside this is a professional PR campaign running for a month, nudging people towards my partner website guernseynovel.com. Perhaps you’ve seen it? This is a true test-the-water exercise, as tweeting can be like whispering in a crowded room where everyone else is yelling.

Anyhow, Mr Putin, I’m sure you’d love Glint so if you could get your army of fembots to re-tweet this 20,000 times I’d be most happy.

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2 thoughts on “The Twitter Campaign

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  1. I did find an author through Twitter, once…but that’s only because I thought their answers to Hashtag wars were HILARIOUS. Oh! And they write books, too? And the first book is free? I bought the next two books in the series later that same week.

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