The Day the Internet Died

In 1997 I wrote a crime novel in which villains exploited this thing called the Internet - it was science fiction, I was told, so was never published. In 2025 it would be old hat. I was an early user of the internet, having flirted with JANET at university in the 80s then using the... Continue Reading →

Marketing – The Dark Arts

#17 in an occasional series on writing non-fiction If you are self-publishing or are with a small press who will play ball, you can employ a number of sophisticated strategies, particularly if promoting e-books outside your local region. You will need to study the various techniques on offer and apply them rigorously. These are in... Continue Reading →

Twenty First Century Book Marketing

#16 in an occasional series on writing non-fiction As marketing is such a big subject, I've spread it across three blogs. Here we have a quick look at the mechanics of your book marketing plan in the twenty-first century. Identify market channels before you even begin to write. If your primary audience will be inhabitants... Continue Reading →

Book Marketing – the Basics

#15 in an occasional series on writing non fiction The cover image is a bit of fun - it's not the way to market a book! Marketing is the really tough challenge and can take as much time as writing the book itself. I’m not a marketing expert and it’s something I have personally struggled... Continue Reading →

Powered by WordPress.com.

Up ↑