#17 in an occasional series on writing non-fiction If you are self-publishing or are with a small press who will play ball, you can employ a number of sophisticated strategies, particularly if promoting e-books outside your local region. You will need to study the various techniques on offer and apply them rigorously. These are in... Continue Reading →
Twenty First Century Book Marketing
#16 in an occasional series on writing non-fiction As marketing is such a big subject, I've spread it across three blogs. Here we have a quick look at the mechanics of your book marketing plan in the twenty-first century. Identify market channels before you even begin to write. If your primary audience will be inhabitants... Continue Reading →
Book Marketing – the Basics
#15 in an occasional series on writing non fiction The cover image is a bit of fun - it's not the way to market a book! Marketing is the really tough challenge and can take as much time as writing the book itself. I’m not a marketing expert and it’s something I have personally struggled... Continue Reading →
Are You a Writer or an Author?
Plenty of bloggers have by now reported on the Theakston Old Peculier Crime Writing Festival that took place in Harrogate at the end of July. The huge airy marquee gave it a different feel to pre-pandemic years, but the panels were as engaging as ever. One idea stuck with me; the difference between being a... Continue Reading →